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Showing posts with label Social Media Marketing. Show all posts
Showing posts with label Social Media Marketing. Show all posts

Monday, June 20, 2011

Excuses and Professionals

I'm super busy today and haven't the time to do anything, even blog, but I have a few thoughts I wanted to get down today.


First, let me just borrow from Seth Godin on his blog:


Excuses are easy to find (but worthless)



Even good excuses, really good ones, don't help very much.
Explanations, on the other hand, are both scarce and useful.
And accurate forecasts and insightful intuition are priceless.


Seth is great and I get his notices in the email daily. I often think he is talking to me (or is he working in the same office as I do with the same people?) He always has great insight.


There, seems to me, three points here in his latest.


The first point is, when you make a mistake, no one wants to hear your excuses... Pros admit their mistakes and try to learn from them. Try to become professional and become insightful


The second thing is a message about "what is a professional?" I think many people need to seriously consider this question. 


In the past, I have witnessed corporation leaders and top management getting berated for making a mistake by their seniors or major shareholders or company owners. I've also seen, incredibly, these upper management people begin to pout after being reprimanded. Seriously.


No. I do not exaggerate. These people are adults yet they folded their arms in front of their bodies and began to pout like 13-year-old children. 


I was amazed that executives in their late 40's (some in their late 50's) could pout like children, but I have seen many so-called adults in the business world act like little kids in the past.


I remember one particular time when one gentleman began pouting that his senior got angry at him and said,


"You say you are professional? You sure don't act that way. Here's how a professional acts: Take the example of a baseball pitcher in the big game. He makes a mistake and throws up a bad pitch that is hit for a home run. Now, does that professional pitcher go back to the mound and pout? Or does he get back into the game and try to win?"


This guy's boss, who said this, I thought was a real leader. Kind of reminded me of General Patton. 


The third point is how to become a professional?


Let's take something like the Internet and Social Media. It's a new thing and many people are doing it. But how many people are really professional? Not many (in spite of all the Twitter notices you get from so-called experts).


I've been blogging everyday, sometimes more than three times a day, for more than a year. I have written more than 250 articles for Lew Rockwell.com since 2004. Yet, I do not consider myself a professional. I'm still learning.


But, from what I see around me, if I were to use a grading system like Karate,  I'm probably about a Green Belt; or, if my Sensei is kind, I might be the lowest rank of a Brown Belt at blogging. If I keep this up for many more years, maybe someday I will become a Black Belt. It won't be easy.


Becoming a true craftsman is not a simple task. It takes years of consistent effort and training.


That's what becoming a professional is. It is not a name or title on a business card. Just because some finance company hired you to be a financial advisor and just because you get paid to do that and have that written on your card, that doesn't make you a professional.


Black Belts are professionals. They earned their position by hard work. It wasn't given to them.


It takes years of hard work and dedication (physical and mental) to become a Black Belt. Whatever your chosen field is, it will take you at least 10 ~20 years to become a Black Belt. Don't fool yourself into thinking that you can do that in a year or two.


Don't think that, just because you started a Facebook, Twitter or other social media accounts that you are an expert.


The journey of a thousand miles begins with one small step.

Saturday, October 2, 2010

Tips on Strong Passwords from Social Oomph

I use Twitter and other Social Media. In order to get a hold of so many loose ends, I use Social Oomph to control it. I find Social Oomph to be quite convenient.

Social Oomph also sends out a useful newsletter once a week.

This week's was about creating good passwords. Here it is:


How To Choose Very Strong Passwords That Are Easy To Remember

What makes a password strong is the combination of different alphanumeric, special characters, and capitalization that you use, and of course the length of the password.
 
I don't know about you, but I don't want to remember and type an epistle when I fill out a password field. And, ideally, I don't want to use the same password on many sites, because if one is compromised then my entire life is unlocked.

I want to show you here how to choose very strong passwords for every website that you use, that are different for each website, and are each only 9 characters in length max.
 
A study found that an 8-character password that's constructed in the manner I'm going to show you has 7.2 quadrillion different combinations, and will take 83.5 days to crack if the hacker can try 1 billion different passwords per second.
Step 1: Pick 2 Starting Characters

To make it easy to remember, all your passwords are going to start with the same characters. But these are not just any characters. Pick 2 characters from the list of special characters that you see above the numbers on your keyboard and to the left of the Enter key.

These characters are: ~`!@#$%^&*()_-+={}[]:;"'<>?/|\\

Pick any two of them as your password starting characters. To show you an example as you read through the steps, let's pick $ and % (pick your own two).

In my example, all my passwords are going to start with $%.
Step 2: Pick 2 Ending Characters

In exactly the same way as above, pick two different special characters that will be at the end of your passwords. Don't pick the same characters as your starting characters.

For the purposes of my example, let's pick * and ^. Hence, all my passwords are going to end with *^.
Step 3: Construct The Middle Part Using The Website Name

This is the fun part. Take the first 6 characters of the website domain name where you want to use the password. If the domain name is shorter than 6 characters, then use the full domain name.

In my example, let's create a password 
www.microsoft.com.

The first 6 characters of the domain name is "micros".

Now we're going to substitute some characters and capitalize others.

Substitute the following characters: a becomes @, e becomes 3, i becomes 1, o becomes 0, and u becomes ^.

Now we have "m1cr0s".

Now, decide on a standard for yourself regarding which character(s) you're going to capitalize.

For this example, let's say we're always going to capitalize the 3rd consonant.

So now we have "m1cR0s".

The next step is to drop the last character ("s" in our case), and append the Ending Characters (*^) that you picked in Step 2.

Our password is now "m1cR0*^".

The last step is to add the Starting Characters (Step 1) to the beginning of the password.

The final password is "$%m1cR0*^".
A Few More Examples

Domain: 
www.twitter.com, Password: "$%tw1Tt*^".
Domain: 
www.facebook.com, Password: "$%f@c3B*^".
Domain: www.ebay.com: Password: "$%3b@*^"
Remember

Pick your own 2 starting characters and your own 2 ending characters, don't just use the same ones I used in the example.

In addition, make your own capitalization rule (you can capitalize more than 1 character if you want to.

You can also use more than the first 6 characters of the domain name if you want to. It just means your passwords will be slightly longer.
Is This Password Strong?

Yes, it is very strong. With this method you're potentially using any of 30 special characters, 10 numerals, and 26 lower case and 26 uppercase characters.

Unless a hacker happens to have a water-cooled supercomputer in his briefcase, he will not be able to crack your password.
 
Making It Even Stronger
 
If you're concerned that some hackers might know about this password construction method, simply pick 3 starting characters and/or 3 ending characters, or as many as you like. Any slight variation of the method makes your passwords even more secure.
 
Credits
 
This password construction method was designed by Sammie, a person with a brilliant technical mind.