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Showing posts with label CEO. Show all posts
Showing posts with label CEO. Show all posts

Saturday, October 8, 2011

"What Makes a Great Boss, 'Great'?"

We all know bad bosses. What makes them bad? I think it is something like comparing lies to the truth. There is always only one truth. There are many lies. So, there are many reasons a bad boss is bad. 


Bad bosses are never cute... Excepting in Japanese anime.


What makes a good boss? Being a nice person? Perhaps. But what makes a great boss? I mean a really great boss?


Actually, this post is about a TV producer but it is interchangeable with any boss at any occupation. So, instead of just referring to a "producer," a title that doesn't strike a chord with most people, let me refer to this person as a "boss" 


There are a lot of bad, stupid bosses.


JIMMY REED - BIG BOSS MAN 


But first, let me tell you what a producer does. A TV producer is a person who coordinates everything concerning the production of a TV program or movie. Many people confuse "TV Producer" with "Director" but they are two distinctly different things. In many cases a producer lines up sponsors and stars to appear on shows and also hires directors and staff. They are the people who set up the over all view of how a program is to be run. The director, on the other hand, is the person who is actually in-charge of the shooting and is the boss at the set.


The producer has a lot of say in what goes on and can give his opinion to the director in how s/he thinks the production and editing should be done, but the final say goes to the director. If the producer, or producers, don't like what they see in the director, they can fire that director and hire another one. 


Producers of TV shows are much like people on the Board of Directors at a company; they can advise on policy and choose a CEO but the actual daily running of the company is left up to the CEO. If the Board of Directors doesn't like the direction in which the company is going, they can remove the CEO and get another one.


I have been a producer of programs many times. I have only been a director a few times. Being a director is a tough job. Being a producer is an easier job, I think. Why? Because a good producer doesn't really have to do much excepting make sure that there is an atmosphere whereby everyone, including the director, can be and do their best.


In other words, in many cases, producers are glorified "coffee boys." 


As a producer (and I think I am a good one) I make sure that everyone is happy and is enjoying their work. I try to prevent tensions and disagreements. I always try to make sure that there are enough refreshments and coffee back stage for everyone. I try to make sure the "talent" or sponsors and staff of the program know that they are well respected and cared for.


Of course, though, there are times when I must put my foot down; but I like to think that when I do, it is for what is best for the show or the people who appear on the show. It is never for what is best for me.


The great producers are humble and are, like I said, de facto servants to the staff and talent. Everyone needs to know that they are needed and everyone needs to know that their opinion's are heard. Everyone needs to like the producer and want to work hard for him because he is such a good person and an inspirational leader.


That's the key here: The great producer's make everyone want to work hard and do their best. The great producers are able to make an atmosphere whereby everyone feels important and everyone feels that they are respected and they know that they can blossom and bloom to be their very best.


If you, as a producer or boss, can create the atmosphere where everyone knows they are respected, where their opinion counts, where they are somebody important, where they can be their absolute "best" then you have real power.


Once again, the truly great producers (and directors) are able to create an atmosphere whereby everyone can be their best. That is the key to success. They are also the ones that, when praise does come, the first thing out of their mouth's is something like, 


"Well. I have a great team!" 


Great producers never take credit for themselves. They always thank the team first... Bad producers suck up praise like Spongebob sucks up water. (I like Spongebob!)


Alas, there are far too many bad producers (bosses) who get confused and start to think of themselves as superior to their staff. They take all the credit for success and blame others for failures. They talk down to their staff and belittle them. They start to believe that all the success that has been gained so far is 100% due to themselves and not to the hard efforts of those around them.


Those are the bad producers. 


The bad producer yells at people in a disrespectful manner. The bad producer treats people with little respect. The bad producer will belittle people in front of others. The bad producer will not motivate people to be their best.


The bad producer is his own worst enemy. The bad producer is a fool.


There are a very many bad producers and bosses in this world.


Think about it; which is better? Motivating people to do their best and to grow and achieve or to disrespect them and demotivate them to do the minimum required? When the staff are not doing their best, who suffers? Of course, as workers, the staff do, but also the producer does.


Who loses money when the staff don't perform up to the best of their abilities? The producer (boss) does. So why does the bad producer continue with these bad habits? Isn't it self-defeating? It sure is.


Long ago, I had a boss who was an excellent producer. His name was Kiyoshi Mizuno. He produced many films in Japan and has won famous awards. One day he was talking to me when I was a 25 some year old. He was talking to me about what a good producer was. He told me a story that I realized was a sort of parable. He pointed to an old dirty ashtray and he said to me, 


"Mike. Imagine you were a famous and wealthy producer and you wanted this ashtray from me. You came and asked me for it and I said I would give it to you if you got on your knees and kissed my feet. Would you do it?"


"Of course not!" I replied.


"Well, then, you will never become a good producer." He replied, "A good producer will be humble and lower his head and do whatever is necessary to get the job done. All you would need to do is to get on your knees and kiss my feet. That would take just ten seconds of your time. But for that ten seconds, you'd have this ashtray forever. That's the difference between a great producer and a bad one. The bad producer has too much pride."


He was right. The bad producer (boss) has too much pride. He is arrogant and talk down to people and belittles his staff in front of others. He doesn't make an atmosphere whereby everyone can do and become their best.


Only a fool is a bad producer. Don't be a fool.


Any intelligent person can become a great producer (boss)... 


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For more on becoming a great boss or producer, I recommend reading:


The Road Less Traveled by F. Scott Peck


Why Great Leaders Don't Take Yes for an Answer: Managing for Conflict and Consensus by Michael A. Roberto


Good to Great by Jim Collins 

Sunday, September 25, 2011

Marketing, Internet, SEO & SEM Experts? and CEOs? Charlatans Everywhere!


If you were to judge the amount of Tweets you get from people who claim to be Marketing, Internet, SEO and SEM experts or CEO's, you'd think the US economy was booming. Jobs galore. But it would all be just an illusion.

I often get Tweets from people who claim to be "Internet Marketing Experts" or "SEO Marketing Experts..." I wonder by what measure they use to give themselves this sort of classification? 

JERRY LEE LEWIS - YOUR CHEATIN' HEART

The ones that immediately raise red flags for me are the ones who claim to be "CEO" of some company yet, judging by their photo, they don't look to be much older than 25 or 30.

I've never met any good CEO's who were under 35-years-old. I'm not saying they don't exist, but the big guns and real players are not 30-year-old CEO's of little companies with classification of LLP, LLC or family organizations.

Those are the sorts of titles I hate. Why even bother with the title of CEO?  I mean, who are they trying to impress? Other clueless people? Clueless people usually haven't much money. Why impress them? 

What's the point of being a CEO of a dinky company that has one or two employees? Bragging about it is even more embarrassing. If you do that, stop... It might be OK for picking up some witless boyfriend or girlfriend, but for picking up any investment, it is a detriment.

It certainly isn't any credit to your worth or credibility.

Would you buy a used car from this man? How 
about letting him set up your company SEO?

Do these people use the CEO title because they think they can fool someone into investing into their little company or throwing a big contract at them? Maybe. But I don't think that will work.

"Fools and their money are soon parted"... Most rich people are not fools. That's why they are rich.

I haven't really noticed any serious CEO's using Facebook or Twitter too often. I suppose they do, but not too much. I do know that, and I won't say his name, the CEO of AirAsia X uses Facebook. We became friends that way... And I did arrange a few promotions for them in Japan because of it...

But I think he is the exception to the rule.

I don't think most CEO's have time to bother with this Social Media stuff. The CEO's I know avoid this, if they can, and I know from experience that they try to avoid even looking at their email if at all possible.... Spending time on Facebook and Twitter?! I don't think so. 

I get these invitations for Twitter and such, and, if the photo looks like a young guy and his title says "CEO" or "SEO expert" I know it's BS.... But I'm a nice guy, I friend them anyway... It's just quicker that way and I don't have to think about it for more than a second. Friending them takes one click. Deleting them takes two clicks. Friending them is faster. 

I check their photo and go to their Twitter page. If I don't see at least a blog or a company page, then I know they are bullsh*tters. That's OK. Everyone needs to start somewhere... Maybe they will learn some useful lessons along the way. I certainly have.

One of the big lessons I learned was not creating idiotic titles like CEO for myself when there are only one or two employees at my company in order to impress people I don't even know. Impressing people who haven't a clue is a waste of time... People who do have a clue will know it's BS, so it is actually self-defeating to do so.

Here's a good test for you. I never claim that I am an "SEO or "Internet expert" yet go to Google Search and search the words, "Japan China." You will get 1 billion 380 million results. On page one of search results you will also see two articles that I wrote. See here: http://bit.ly/rjaMbu

Even with that, I do not claim to be an SEO expert. 

If you are a customer, and the guy is telling to you to give him him your business because he is an "SEO expert" then give him this test:

1) Do they blog? If so, check their blog and see when they started. 


Blogging for six months is nothing to brag about. That's not even a rookie. Search some generic titles and see if you can find any results where they show up at the top of the list (and, no, I don't mean specific searches for the exact title of that particular blog post. I mean, if they write an article about, say, "Sicily pizza"... Search "pizza" or "Sicily" and see if you can find their article on the first few pages of results. If they are hot at SEO, you should be able to).

1a) If they do blog, check to see if they post everyday. Posting everyday for at least a year shows dedication and resolve (and that they are crazy). If they don't do that, or haven't, then they are poseurs and not players or, at best, students of the game.

2) Go look at their Facebook or Twitter account. Check the dates when they began. Is there a corporate page for this person's company? If not, forget it.     

On the other hand, If you are one of the many who are guilty of making these wild claims on expertise or being a "pro", then I suggest you stop. There are far too many charlatans running around as it is. If you get the label "charlatan" it will be quite hard to shake. 

Building trust and a good reputation takes a long time... It isn't made in an instant by creating a Twitter account and claiming, on the spot, that you are an expert. As former Soviet president Michale Gorbachev once said, "A lie told even ten thousands times never becomes the truth."

Stop claiming that you are "Internet savvy" if you are not. Just being able to do Internet searches or use G-mail does not make one internet savvy. Stop claiming you are a "CEO" unless you have a company that has at least, say, ten employees minimum...



And stop claiming that you are an "SEO expert" if you are not. It's easy to find out if it is all BS or not. You make the rest of us poseurs look bad....

You can become these "expert" things but just saying that you are or reading one book doesn't make you one. It will take a few years of effort and study.

The fastest and simplest way? Start a blog and start writing. Do that everyday, religiously. Use Twitter and Facebook to drive traffic to your posts. Write everyday religiously. Before, bowing to the east every morning, blog... Blog before that and after that... 


And blog before and after that!  


Study why some articles get many reads and why others don't. Practice and rearrange...

It will take you between one to two years to get a basic understanding of how it works and how to jolt your writing and titles to get high SEO results.

It's a close guarded secret by those who do know how to do it..


This stuff isn't written in a book. You only learn through sincere and dedicated effort. 


A jawbone is never a replacement for a backbone. Get started.